Fresha alternatives for massage and spa stores
Fresha started as a free marketplace and now charges a subscription, a fee on new marketplace clients and card processing. Owners look for a Fresha alternative when they want one predictable monthly cost.
Why owners look for a Fresha alternative
A fee on every new marketplace client
Fresha charges a one-time 20% fee on each new client who finds you through its marketplace. The more the marketplace works for you, the more you pay.
The team price follows headcount
The Independent plan is $19.95 a month and Team is $14.95 per team member, so each hire adds to the subscription.
The AI phone receptionist costs extra
Fresha’s AI Concierge is a $99.95 a month add-on per location, on top of the subscription and card processing.
What you get with Kuee
- Pricing
- Flat plan set by therapist count; every feature on every plan
- AI receptionist
- On every plan; billed as a monthly comms package ($10 / $29 / $59) that includes a phone number, AI call minutes and texts, in the caller's language
- Card payments
- Fiserv CardPointe or Stripe; interchange-plus pricing on Fiserv, plus a free rate comparison
- Contract
- Month-to-month; cancel any month
- Trial
- First month free
- Staff app
- English, Chinese, Korean and Vietnamese
When Fresha is still the better fit
- You’re opening a new studio and want the Fresha marketplace to bring your first clients.
- You work alone and the $19.95 plan covers what you need.
- You’d rather pay per new client than a higher fixed fee.
Sources: Fresha Pricing (official) · Fresha AI Concierge (official) · Fresha — Marketplace new client fees. Fresha prices checked September 14, 2026.
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Phone and messaging usage may be billed separately.