A side-by-side comparison of seven major spa, salon, and clinic booking platforms — Mindbody, Vagaro, Fresha, Square Appointments, Boulevard, Booker, and Kuee — with verified public pricing, hidden cost breakdowns, and per-location math for chains. Updated May 2026.
Software pricing for spa, salon, and clinic operators is opaque on purpose. Most vendors require a sales call before quoting anything beyond their starter tier, and the starter tier rarely covers what an actual studio needs to run.
This index pulls together public pricing from seven major platforms — verified against vendor websites and third-party breakdowns — so you can do apples-to-apples math on what your software stack will actually cost in 2026.
Methodology: All prices are list price as published on the vendor's official site or in independent reviews (Capterra, GlossGenius, SchedulingKit, SelectHub) on 2026-05-08. We exclude payment processing fees from the headline numbers because they apply to every platform and depend on volume; instead, we report the effective rate per platform separately. Numbers in bold are confirmed against the vendor's pricing page; numbers in italics are reported by third-party reviewers and may have shifted.
Headline numbers — single location, monthly billing
You cannot use a different processor while staying on Square Appointments. If you process $50,000/mo on Square Free, that's $1,375/mo in processing — switching to Plus only saves ~$50/mo in rate but costs $49/mo in subscription.
Mindbody / Booker — annual contracts and Mindbody Payments
Both Mindbody and its sister product Booker (acquired in 2018) require:
Annual contracts typical on Starter
Mindbody Payments integration often required at higher tiers
Per-location pricing — every store pays full subscription
Branded app, key integrations — separate add-ons even at higher tiers
User reports place real-world Booker monthly cost around $350/mo all-in, well above the $139 Starter sticker.
Boulevard — premium-tier pricing on every location
Boulevard's per-location math is brutal at scale:
1 location, Essentials: $176/mo
5 locations, Essentials: $880/mo
5 locations, Premier: $1,465/mo
5 locations, Prestige: $2,050+/mo
Annual billing saves 10%. Hardware (Boulevard's proprietary readers) is additional.
Kuee — flat plan, no add-on stack
Kuee's pricing is unusually simple in this category:
Solo: $69/mo or $690/yr — single location, 600 SMS, all AI features
Team: $129/mo or $1,290/yr — multi-location ready, 2,000 SMS
Extra location: +$69/mo per store on the Team plan
Stripe Terminal at standard rates (~2.7% in-person, 2.9% online)
No per-user fees. No marketplace commission. No long-term contract.
Multi-location math — 5 locations, mid-tier plan
This is where the differences compound. Comparing each platform's mid-range plan across 5 locations:
Platform
Per-location
× 5 locations
Annual
Kuee Team + 4 extras
$129 + 4×$69
$405/mo
$4,860/yr
Square Plus
$49
$245/mo
$2,940/yr
Vagaro Multi (~$30)
~$30+
$150-200/mo
$1,800-2,400/yr
Booker Accelerate
$289
$1,445/mo
$17,340/yr
Mindbody Accelerate
$279
$1,395/mo
$16,740/yr
Boulevard Premier
$293
$1,465/mo
$17,580/yr
Fresha Team (5 members each)
$14.95 × 25
$373.75/mo + commission
$4,485 + commission
Square and Vagaro come out cheaper on the multi-location math, but they're generic schedulers — neither offers an AI phone receptionist, package management depth, or multilingual UI that spa, massage, and clinic operations specifically need.
Kuee, Mindbody, Booker, and Boulevard are spa/salon-purpose-built. Among that group, Kuee saves a 5-location operator $11,000-$13,000 per year vs the Mindbody/Booker/Boulevard tier.
Feature inclusions — which platforms include what at the starter tier
Feature
Kuee Solo
Square Free
Vagaro $23.99
Fresha Free
Mindbody Starter
Booker Starter
Boulevard Essentials
Online booking
✅
✅
✅
✅
✅
✅
✅
In-person POS
✅
✅
✅
✅
✅
✅
✅
Text reminders
✅ (600/mo)
Pay per
❌ ($20 add-on)
Limited
✅
✅
✅
Package / series
✅
Limited
✅
✅
✅
✅
✅
AI phone receptionist
✅
❌
❌
❌
Add-on
Add-on
❌
AI scheduling
✅
❌
❌
❌
Higher tier
Higher tier
❌
AI marketing
✅
❌
❌
❌
Higher tier
Higher tier
Premier+
Multi-language UI
✅ (en/zh/ko/vi)
en/es/fr
English
14 European
English
English
English
Multi-location
Team plan
Pay per location
Pay per calendar
Per-team-member
Pay per location
Pay per location
Pay per location
Branded customer app
Built-in page
❌
$100 add-on
✅
Higher tier
Higher tier
Higher tier
Payment processing — effective rate comparison
Platform
In-person
Online
Manual entry
Kuee (Stripe Terminal)
2.7% + $0.05
2.9% + $0.30
3.4% + $0.30
Square Free
2.6% + $0.15
2.9% + $0.30
3.5% + $0.15
Square Plus
2.5% + $0.15
2.9% + $0.30
3.5% + $0.15
Square Premium
2.4% + $0.15
2.9% + $0.30
3.5% + $0.15
Vagaro Pay
2.2%+
2.75%
—
Fresha Pay
2.29% + $0.20
2.79% + $0.20
3.30% + $0.20
Mindbody Payments
Quoted
Quoted
Quoted
Decision framework
Pick by primary constraint:
Lowest possible monthly fee, OK with Square ecosystem lock-in: Square Appointments Free
Headline-cheapest with marketplace exposure: Fresha Free + 20% commission, or Vagaro $23.99 if you avoid add-ons
Spa-purpose-built, independent operator pricing: Kuee Solo $69/mo
Multi-location chain (3-20 stores) with sub-linear pricing: Kuee Team
Multi-location chain that depends on Mindbody marketplace: Mindbody Starter+
Premium med-spa or salon with $300+ average ticket: Boulevard Essentials+
Generic appointments (barber, tutor, dog grooming, etc.): Square Appointments
What this index does not cover
Healthcare-specific compliance (HIPAA BAA, ePHI handling). For insurance billing and clinical EMR needs, none of these platforms are full EMRs — pair with a clearinghouse or specialty EMR.
Add-on pricing for marketing add-ons, payroll modules, gift card platforms — these vary wildly per platform and are best quoted directly.
Hardware costs — Stripe Reader (Kuee, Square), Vagaro card readers, Boulevard Hardware all have one-time costs of $59-500 depending on form factor.
Migration / onboarding fees — most platforms include onboarding free; some charge for white-glove migration.
Updates to this index
This index is reviewed monthly. Vendors change pricing without notice; treat the numbers above as an entry point for vendor conversations, not as a final quote.
If you spot a number that has changed since 2026-05-08, contact us and we'll verify and update.
