Pricing breakdown
Last verified 2026-05-08. Mindbody changes prices without notice; the numbers below are the public list prices on the dates linked at the bottom of this section.
Kuee
- Starter: $39/mo or $390/yr — 1–2 位技师, all AI features included
- Team: $69/mo or $690/yr — 3–5 位技师
- Growth: $99/mo or $990/yr — 6–9 位技师
- Business: $129/mo or $1,290/yr — 10–20 位技师
- Extra location: +$49/mo per store on the Team plan (price scales with the extra store's seat tier: $29/$49/$79/$99)
- SMS pay-as-you-go at $0.025/msg (no free allowance)
- Month-to-month, cancel any month
Boulevard
- Essentials: $176/mo — Per location, monthly billing
- Premier: $293/mo — Per location, monthly billing
- Prestige: $410/mo — Per location, annual billing only
- Most tiers require a sales call; payment processing fees and add-ons are billed separately.
Sources: GlossGenius Boulevard pricing breakdown, thesalonbusiness.com Boulevard review
Feature-by-feature comparison
| Capability | Kuee | Boulevard |
|---|---|---|
| Starting price | $39/mo (Starter, single location) | $176/mo per location (Essentials, monthly billing) |
| 5-location pricing | $69 + 4×$49 = $265/mo | 5 × $176 = $880/mo (Essentials) — $1,465/mo on Premier |
| Annual discount | ~17% (e.g. Starter $390/yr vs $468 billed monthly) | ~10% off annual |
| AI phone receptionist | Included on every plan | Not a native product |
| AI marketing | Built-in marketing assistant | Marketing module on Premier+ |
| Native UI languages | English, Chinese, Korean, Vietnamese | English-only |
| Multi-location consolidation | Built-in across all stores | Strong multi-location reporting on Premier+ |
| Pricing transparency | Listed on website | Listed by tier; processing fees by quote |
| Hardware ecosystem | Stripe Terminal (Stripe Reader / WisePOS E) | Boulevard Hardware (proprietary) |
| Best fit | Independent spas, clinics, multi-location operators (1-20 stores) | Premium salon and med-spa chains optimized for design polish |
| Onboarding | Self-serve onboarding, optional support call | White-glove onboarding included on higher tiers |
When to choose which
Choose Kuee if
- You run 1-20 locations and the Boulevard premium is more than the design polish is worth to you.
- You want AI phone, scheduling, and marketing without paying for the Premier tier.
- Your customer base or staff is non-English-first.
- You prefer Stripe Terminal hardware to a proprietary Boulevard reader.
Stay with Boulevard if
- You run a high-end med-spa chain where average ticket is $300+ and design polish drives conversion.
- You need white-glove onboarding and dedicated success managers as part of the contract.
- You've already invested in Boulevard Hardware and the migration cost outweighs the savings.
Frequently asked questions
How much do I save by switching from Boulevard to Kuee?
For a 5-location operator: Boulevard Essentials at $176/mo × 5 = $880/mo. Kuee Team at $69/mo + 4 extra locations at $49 each = $265/mo. That is $615/mo saved or $7380/year. The gap widens at higher Boulevard tiers.
Does Kuee have the same multi-location reporting as Boulevard?
Kuee provides cross-location dashboards, staff performance per store, and unified customer profiles across stores. Boulevard's Premier+ tier has more sophisticated chain-wide cohort analytics that some 10+ location operators rely on. For most 1-10 location chains the gap is small.
What about Boulevard Hardware vs Stripe Terminal?
Boulevard Hardware is a proprietary integrated reader; Stripe Terminal uses Stripe Reader or WisePOS E (also industry-standard). Stripe Terminal is cheaper to acquire and works with any Stripe-compatible platform — not just Kuee.
Can I migrate from Boulevard to Kuee?
Yes. Customer profiles, services, and packages import via CSV. Boulevard appointment history can be backfilled by the Kuee onboarding team. Payment processing data stays in Boulevard.
Is Boulevard worth the price for a single location?
For a high-ticket med-spa where average treatment value is $300+ and conversion polish is critical, the answer can be yes. For a single 1-3 staff massage or beauty studio, Kuee Starter at $39/mo handles 95% of the same workflow.
Ready to see Kuee for yourself?
Set up your store in minutes — no sales call required, month-to-month billing.